We build businesses people want to buy from.
We build and grow restaurant + wellness businesses.
FROM FIRST CONCEPT TO ESTABLISHED OPERATION, WE WORK ACROSS REVENUE, CUSTOMER EXPERIENCE, BRAND, SYSTEMS AND TECHNOLOGY, AND ACTUALLY IMPLEMENT THE WORK.
NEW YORK CITY BASED. OPERATING WORLDWIDE.
Contents
- 04The Website™Look the part. From $999.
- 05The Concierge™At your service. From $1,499.
- 06The Front Desk™Never miss the call. From $1,499.
- 07The Brief ™Know what they love. From $2,499.
- 14Work with usMake them want it.
- 15Get a free redlineYour website, back in red.
We take on a limited number of projects each month. A reservation holds your place in the calendar, and every project starts with a conversation.
From the editors
the business
edit house.
Most businesses don't need another list of ideas. They need someone who can see the whole business, decide what matters and make the right changes happen.
So we edit. For restaurants and wellness + beauty businesses, we build the website, the concierge, the phone and the numbers, then stay to watch what happens.
Keep what works. Cut what doesn't. Build what's next.
The Editors, The Fifth Floor
Welcome to Mirela Ristorante!!!
We serve the best Italian food in town since 1998. Please call us for reservations. Click HERE to download our menu (PDF).
Like us on Facebook! | © 2014 Mirela Ristorante | Site by WebDesignPros
Relax • Renew • Rejuvenate
We offer a variety of services to help you relax. Please see our services page for more information. Call to book your appointment today!
Gift certificates available! | © 2015 Kivi | Powered by SiteMaker
Handmade pasta.
Low light.
Late tables.
Drag the red line to edit.
The Website™
look the part.
Your business should look this good online. Built from scratch or rebuilt from what you have: structure, copy, design and booking.
From $999Reserve your place for $250
Reserve your WebsiteSee it for
A demo conversation. Yours is trained on your business.
The Concierge™
at your service.
A branded AI layer on your site. It answers questions, recommends the next step and books, reserves or captures the lead.
From $1,499Reserve for $250. Then from $199 a month
Reserve your ConciergeSee it for
11:47 pm9:52 pm
The kitchen closed at 11. The phone didn't.The front desk left at 9. The phone didn't.
Incoming call to Mirela.Incoming call to Kivi. Tap to answer.
A demo call. Yours answers with your hours, menu and policies.
The Front Desk™
never miss the call.
An AI voice system that answers the repetitive calls, books what it can and hands the rest to a person.
From $1,999Reserve for $250. Then from $299 a month
Reserve your Front DeskSee it for
The Brief
Monday, 7:00 amMirela, Bed-StuyKivi, Greenpoint
Private dining is your quiet growth story.
Inquiries are up 40% since the new page went live. Three are still waiting on a reply.
Tuesdays are slipping.
Covers down 18% on last month. The rest of the week is flat.
Delivery margin fell to 9%.
Two platforms raised fees. Worth five minutes before Thursday's order.
Answer these three first.
First visits aren't coming back.
Only 1 in 4 first-timers book a second visit. Members rebook three times as often.
Evenings have room.
Mornings sell out by Wednesday. After 7 pm runs at 55%.
Unlimited is working.
Twelve new unlimited members this month, the best since opening.
Launch the second-visit offer.
A sample edition. Yours is built from your own systems.
The Brief™
know what they love.
One page every morning. What changed, what is quietly slipping and what deserves your attention first.
From $2,499Reserve for $250. Then from $299 a month
Reserve your BriefSee it for
How it works
By reservation. Built with you.
Reserve your place.
$250 holds your spot in the calendar, credited in full to your project.
We talk.
A call to go through your business, your ideas and the scope. You get a clear timeline and final price.
We build it.
Built for you, reviewed with you, tested and launched.
Two ways in
Starting something, or taking it further.
From idea to open for business.
A complete build for new concepts, new locations and major reinventions.
Build your businessThe business is running. What's next?
We look at the whole business, find the leaks and fix them. The Edit, from $7,500.
Grow your business
Letters
“Seven services. Beautiful site. Hadn't raised prices in three years. They told me to kill four, rename two, and launch a $299 membership. Revenue up $8k the following month.”
Clara W., wellness studio
“I took a full week off for the first time in four years after the ops rebuild. Not one client email needed me. The automations handled everything.”
Maria F., medical aesthetics
“I hired consultants before. They gave me decks. The Fifth Floor gave me a rebuilt booking flow, five automated sequences, and a private dining page that now drives six figures in new annual revenue.”
Fabio M., restaurant owner
Questions
Before you ask.
How long does it take?
It depends on the scope. Some projects are ready in a day, bigger builds take a few weeks. We agree on the timeline together on our call, before anything starts.
Will we actually talk?
Always. After you reserve, before we build, and whenever there’s a decision to make. Your ideas shape the work.
Why a reservation?
We take on a limited number of projects each month. Your reservation holds your place in the calendar, and it’s credited in full to your project.
Are prices final?
“From” prices are where projects start. Your final price depends on the scope, and we agree on it on the call before any work begins. No surprises.
What if it isn’t the right fit?
If after our call we agree it isn’t right for your business, your reservation is refunded in full.
I already have a website.
We keep what works, rethink what doesn’t and rebuild it around where the business is now.
Can I pay in installments?
Yes, payment plans are available.
What are the monthly fees for?
Hosting, monitoring and updates. The Concierge is from $199 a month; The Front Desk and The Brief are from $299 a month.
Can you do more than one Move?
Yes. Most businesses start with one. If yours needs more, we’ll tell you on the call. When it’s the whole business, that’s The Edit.
Your business should look this good online.
Let’s fix the gap.
The Website™ is a sharp, modern website built from scratch or rebuilt around what you already have, with the structure, messaging, design and customer journey handled by Fifth Floor from start to launch.
No template handed over for you to finish. No months-long agency process. We build the website for you.
Up to five core pages, built around what your customer needs to understand, what they should see next, and what should ultimately make them book, reserve, inquire or buy.
What you get
Up to five core pages
Website strategy + structure
Custom design + build
Homepage messaging + copy refinement
Service, menu or offer organization
Mobile optimization
Booking, reservation or inquiry connections
Clear calls to action
Foundational on-page SEO
Contact forms where needed
One structured revision round
Final testing + launch
Built from scratch or built better.
No website yet? We build it from the ground up.
Already have one? We keep what works, rethink what doesn’t and rebuild the experience around where the business is now.
This is for restaurants, wellness + beauty businesses, professional services and modern service brands that need a website that finally feels as good as the actual business.
How it works
After purchase, you complete a focused Fifth Floor intake covering the business, customer, offer, brand assets and what the website needs to accomplish.
Then we build.
Clear scope. Minimal meetings. One revision round. Finished and ready to launch.
Need something more complex?
Large e-commerce stores, memberships, extensive catalogs, custom applications, advanced integrations or projects requiring more than five core pages are scoped separately. Contact us here hello@fromthefifthfloor.com
We’ll tell you before the project begins if your build falls outside The Website™ scope.
Buy THE FIX.
Your website can do more than sit there.
The Concierge™ turns a passive website into a more intelligent customer experience.
It is a branded AI layer built around your business, designed to answer questions, guide customers, recommend the right next step and help move people toward booking, buying or inquiring.
Not because every business suddenly needs AI everywhere.
Because customers increasingly expect useful answers without hunting through seven pages or waiting until somebody gets back to them tomorrow.
What your customer can do
Depending on the business, The Concierge™ can help customers:
understand services, pricing, menus, hours and policies
navigate between relevant offers
find the right treatment, package, service or page
ask questions before booking or buying
explore private dining, consultation or higher-value inquiries
provide useful customer information where appropriate
move directly into booking, reservation, checkout or inquiry
reach a human when the conversation requires one
Built around your business
The Fifth Floor™ builds the experience around your actual customer journey.
For wellness, that might mean:
Find my treatment
Pricing
Membership
Prep + aftercare
Book
Ask anything
For restaurants:
Reserve
Private dining
Menu questions
Dietary questions
Gift cards
Ask the restaurant
The interface, tone, knowledge and pathways should feel like they belong to the business.
Not like somebody installed a chatbot and called it innovation.
What you get
conversation strategy
branded AI experience
approved business knowledge base
custom entry points and customer paths
lead capture where useful
booking and inquiry connections
escalation rules
tone-of-voice alignment
testing and launch
Why it matters
A website usually waits for the customer to figure everything out.
The Concierge™ helps the business participate.
It shortens the distance between:
“I have a question.”
and
“I know what to do next.”
Investment
$1,499 setup
Ongoing service from $199/month, covering hosting, monitoring, approved knowledge updates and optimization. AI usage depends on the final configuration.
Payment plans are available for setup.
After You Buy
We map the most useful conversations, organize the business knowledge, build the experience, test the important customer paths and launch it directly into the website.
Stop letting READY-TO-BUY customers reach voicemail.
People still call businesses because they want something now.
An appointment. A reservation. A quote. An answer. A private event. A service. A person who can point them in the right direction.
The Front Desk™ is Fifth Floor’s AI voice system, built to handle the repetitive layer of those calls so the business can stay responsive even when the team cannot answer every ring.
What it can handle
Depending on the setup, The Front Desk™ can:
answer common questions
provide approved information about services, pricing, menus, hours and policies
capture names, contact information and inquiry details
collect consultation, event, private-dining or service requests
route calls to the correct person
escalate when a human is needed
provide after-hours coverage
send relevant links or follow-up information where configured
What The Fifth Floor™ builds
The value is not the voice model.
The value is making the system understand the business.
We build the knowledge, call logic, response rules, routing structure, escalation paths and customer experience around the way the company actually operates.
The result should feel fast, competent and useful.
It should also know exactly when to stop talking and hand the conversation to a person.
Why it matters
Missed calls can mean missed business.
Routine calls consume staff time.
After-hours intent disappears quickly.
And answering the same fifteen questions every day is not necessarily the highest-value use of a human being.
Front Desk™ takes the repeatable layer off the team while keeping the customer moving.
Investment
From $2,500 setup
Ongoing service from $299/month, with final pricing based on call volume, usage and configuration.
Payment plans are available for setup.
After you buy
We map the calls the business receives, decide what the system should handle, build and test the voice experience, configure routing and launch it into the existing phone flow.
Your business has enough data. What it needs is a point of view.
Most founders already have the numbers.
Revenue somewhere. Bookings somewhere else. Marketing in another platform. Website analytics in another. Calls, ads, reviews and customer activity all quietly generating information in separate corners of the business.
The Brief™ brings the important parts together and turns them into one owner-facing operating view.
Not simply:
“What happened?”
But:
“What changed?”
“What deserves attention?”
“What should I look at next?”
What The Brief™ does
The Brief™ is built around the metrics and signals that actually matter to your business.
That can include:
custom business-performance interface
selected key metrics
daily or weekly summaries
period-over-period comparisons
meaningful changes and alerts
areas requiring attention
AI-supported interpretation where useful
suggested next questions or actions
data views shaped around how the owner actually runs the business
Possible inputs may include revenue, bookings, customers, website activity, advertising, email, calls, reviews and operational metrics, depending on what systems are used and what data is available.
The Difference
Most dashboards are built to display information.
The Brief™ is built to focus attention.
What changed enough to matter?
What is quietly slipping?
What is improving?
What is worth investigating?
What should not waste another five minutes of the owner’s day?
The point is not to make the business look more data-driven.
The point is to make decisions easier.
Who it is for
The founder running too much of the business from instinct.
The owner opening multiple platforms every morning.
The company that has outgrown “I roughly know how we’re doing.”
The business with plenty of information and no useful way to see it together.
Investment
From $2,499 setup
Ongoing service from $299/month, covering hosting, monitoring and continued operation of the configured system.
Higher-complexity builds with multiple data sources or custom integrations may be scoped separately.
Payment plans are available.
After you buy
We identify the information that actually matters, review the available systems and data, design the operating view and build the first version around the way you make decisions.
Keep what works.
Cut what doesn’t.
Build what’s next.
The Fifth Floor Standard ™
01 / EDIT
See the business clearly. Find the opportunity. Decide what deserves to change.
02 / BUILD
Turn the decisions into offers, experiences, systems and tools that actually exist.
03 / RE-EDIT
Watch what happens. Keep what works. Make the next move.
Most businesses don't need another list of ideas.
They need someone who can see the whole business, decide what matters
and make the right changes happen.
That's The Fifth Floor™.
WORK WITH THE FIFTH FLOOR
Whether you're building from the first idea or taking an existing business further, we make the next version real.
01| NEW BUSINESS
From idea to open for business.
A complete business build for new concepts, new locations and major reinventions.
02| EXISTING BUSINESS
The business is running.What’s next?
Commercial and operational transformation for established restaurants and wellness businesses.
TWO INDUSTRIES. DEEPER WORK.
Restaurants.
Wellness + Beauty.
We work where experience, customer behavior and commercial execution meet. Two industries, one approach: build the business as a whole.
01 | RESTAURANTS
Beyond the
dining room.
From new concepts to guest retention, private dining, revenue streams, technology and expansion.
02 | WELLNESS + BEAUTY
Beyond the
appointment.
From new concepts to retention, memberships, service architecture, customer experience, technology and expansion.
We see the business.
And what it could become.
The concept. The customer. The revenue. The experience. The systems behind it all.
We look at how the pieces work together, find what deserves to change, and build what comes next.
01 / THE CONCEPT
A good idea isn't a business.
Yet.
A restaurant concept, a wellness brand, a second location. The idea is only the beginning. The real work is turning it into something people want, a model that makes commercial sense, and an experience that can actually be delivered.
FROM THE FIRST IDEA TO A BUSINESS BUILT TO OPERATE.
02 / THE COMMERCIAL ENGINE
A busy business can still be leaving money on the table.
A full Saturday doesn't fix a quiet Tuesday. A booked treatment room doesn't guarantee a profitable studio. We look beyond the obvious numbers to find the opportunities in pricing, offers, customer behavior, unused capacity and new revenue streams.
MORE INTELLIGENT REVENUE. NOT JUST MORE ACTIVITY.
03 / THE EXPERIENCE
The customer doesn't see your departments. They experience one business.
The website, the first inquiry, the booking, the visit, the follow-up. Every touchpoint either builds confidence or creates friction. We connect the brand, customer journey and operations so the business feels as considered as it looks.
ONE BUSINESS. ONE CONNECTED EXPERIENCE.
04 / THE OPERATING SYSTEM
If everything depends on the owner, the business isn't finished.
The next location, the next hire, the next stage of growth all expose what isn't working behind the scenes. We build the systems, workflows, technology and AI that make the business easier to run, easier to measure and more capable of growing.
BUILT TO WORK. BUILT TO EVOLVE.
