We build businesses people want to buy from.
We build and grow restaurant + wellness businesses.
FROM FIRST CONCEPT TO ESTABLISHED OPERATION, WE WORK ACROSS REVENUE, CUSTOMER EXPERIENCE, BRAND, SYSTEMS AND TECHNOLOGY, AND ACTUALLY IMPLEMENT THE WORK.
NEW YORK CITY BASED. OPERATING WORLDWIDE.
Keep what works.
Cut what doesn’t.
Build what’s next.
The Fifth Floor Standard ™
01 / EDIT
See the business clearly. Find the opportunity. Decide what deserves to change.
02 / BUILD
Turn the decisions into offers, experiences, systems and tools that actually exist.
03 / RE-EDIT
Watch what happens. Keep what works. Make the next move.
Most businesses don't need another list of ideas.
They need someone who can see the whole business, decide what matters
and make the right changes happen.
That's The Fifth Floor.
REVENUE | CUSTOMER | BRAND + EXPERIENCE | OPERATIONS | TECHNOLOGY + AI
WORK WITH THE FIFTH FLOOR
Two ways in.
One standard.
Whether you're building from the first idea or taking an existing business further, we make the next version real.
01| NEW BUSINESS
From idea to open for business.
A complete business build for new concepts, new locations and major reinventions.
BUILD YOUR BUSINESS →
02| EXISTING BUSINESS
The business is running.What’s next?
Commercial and operational transformation for established restaurants and wellness businesses.
GROW YOUR BUSINESS →
A SMALLER WAY IN.
One move.
Real progress.
Not every business needs a complete transformation. Sometimes one well-chosen opportunity is enough to start.
THE MOVE™
One opportunity. One finished deliverable.
A focused project for restaurant and wellness businesses. We agree on the work, build the solution and put it into practice.
FROM $999 | EXPLORE THE MOVES ↗
TWO INDUSTRIES. DEEPER WORK.
Restaurants.
Wellness + Beauty.
We work where experience, customer behavior and commercial execution meet. Two industries, one approach: build the business as a whole.
01 | RESTAURANTS
Beyond the
dining room.
From new concepts to guest retention, private dining, revenue streams, technology and expansion.
EXPLORE RESTAURANTS ↗
02 | WELLNESS + BEAUTY
Beyond the
appointment.
From new concepts to retention, memberships, service architecture, customer experience, technology and expansion.
EXPLORE WELLNESS + BEAUTY ↗
We see the business.
And what it could become.
The concept. The customer. The revenue. The experience. The systems behind it all.
We look at how the pieces work together, find what deserves to change, and build what comes next.
01 / THE CONCEPT
A good idea isn't a business.
Yet.
A restaurant concept, a wellness brand, a second location. The idea is only the beginning. The real work is turning it into something people want, a model that makes commercial sense, and an experience that can actually be delivered.
FROM THE FIRST IDEA TO A BUSINESS BUILT TO OPERATE.
02 / THE COMMERCIAL ENGINE
A busy business can still be leaving money on the table.
A full Saturday doesn't fix a quiet Tuesday. A booked treatment room doesn't guarantee a profitable studio. We look beyond the obvious numbers to find the opportunities in pricing, offers, customer behavior, unused capacity and new revenue streams.
MORE INTELLIGENT REVENUE. NOT JUST MORE ACTIVITY.
03 / THE EXPERIENCE
The customer doesn't see your departments. They experience one business.
The website, the first inquiry, the booking, the visit, the follow-up. Every touchpoint either builds confidence or creates friction. We connect the brand, customer journey and operations so the business feels as considered as it looks.
ONE BUSINESS. ONE CONNECTED EXPERIENCE.
04 / THE OPERATING SYSTEM
If everything depends on the owner, the business isn't finished.
The next location, the next hire, the next stage of growth all expose what isn't working behind the scenes. We build the systems, workflows, technology and AI that make the business easier to run, easier to measure and more capable of growing.
BUILT TO WORK. BUILT TO EVOLVE.
Built by someone who has run it.
Petra Gospic is a serial operator and founder based in Brooklyn, New York. She has built businesses across wellness, hospitality, and services — from bartender to restaurant partner to multi-figure exits. She didn't study business. She ran multiple.
The Fifth Floor exists because she kept seeing the same breaks in every business she touched: good founders, unclear offers, and systems that only ran when the owner was in the room.
She built the methodology to fix exactly that.
