We build businesses people want to buy from.
We build and grow restaurant + wellness businesses.
FROM FIRST CONCEPT TO ESTABLISHED OPERATION, WE WORK ACROSS REVENUE, CUSTOMER EXPERIENCE, BRAND, SYSTEMS AND TECHNOLOGY, AND ACTUALLY IMPLEMENT THE WORK.
NEW YORK CITY BASED. OPERATING WORLDWIDE.
What we do
the whole business,
edited.
Most agencies fix the piece you point at: the website, the ads, the menu. We read the whole business first, because the problem is rarely where it shows up.
-
01
the concept.
Is it something people want?
A good idea isn't a business. Yet. We shape it into something people want, a model that makes money and an experience you can actually deliver.
Keep the room. Cut the second concept.
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02
the revenue.
Where is the money leaking?
A full Saturday doesn't fix a quiet Tuesday. We find the money in pricing, offers, empty hours and the customers you already have.
Raise prices. It's been three years.
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03
the experience.
Does it feel like one business?
The website, the first message, the booking, the visit, the follow-up. Every touchpoint should feel as considered as the room.
Your booking asks nine questions. Ask three.
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04
the systems.
Does it run without you?
If everything depends on the owner, the business isn't finished. We build the tools, workflows and AI that make it easier to run and easier to grow.
Take a week off. We mean it.
Keep what works. Cut what doesn't. Build what's next.
Then we don't hand you a deck. We build it.
Three ways in
pick your starting point.
Every project is priced on its scope, and we agree on it together before anything starts.
01
one move.
For one problem, fixed fast.
A website that sells the room, a concierge that answers and books, a phone that never goes to voicemail, a brief that tells you what changed. Built in days, by reservation.
See the Moves02 The flagship
the edit.
For businesses that are running, and could be running better.
We review the whole business: position, revenue, customer, digital, operations and technology. You get your Business Redline, what to keep, what to cut, what to build. Then we build it with you.
Grow what exists03
business-in-a-box.
For new concepts, new locations and big reinventions.
Concept, brand, model, website, booking and systems, built together, so you open the doors with everything already working.
Build something newNot sure which? Send us your website. The redline will tell us both.
Letters from owners
the edit, in their words.
“Seven services. Beautiful site. Hadn't raised prices in three years. They told me to kill four, rename two, and launch a $299 membership. Revenue up $8k the following month.”
Clara W., wellness studio
“I took a full week off for the first time in four years after the ops rebuild. Not one client email needed me. The automations handled everything.”
Maria F., medical aesthetics
“I hired consultants before. They gave me decks. The Fifth Floor gave me a rebuilt booking flow, five automated sequences, and a private dining page that now drives six figures in new annual revenue.”
Fabio M., restaurant owner
Who we build for
two industries.
pick yours.
The Moves
or start with
one move.
Not every business needs the whole edit tomorrow. Some need the phone answered tonight. Four focused builds, each one a fix you can see working. Try them below.
- 01The WebsiteA site that sells the room. From $999.
- 02The ConciergeAnswers and books, day and night. From $1,499.
- 03The Front DeskEvery call answered. From $1,999.
- 04The BriefYour numbers, every morning. From $2,499.
We take on a limited number of projects each month. A reservation holds your place in the calendar, and every project starts with a conversation.
Showing examples for

Welcome to Mirela Ristorante!!!
We serve the best Italian food in town since 1998. Please call us for reservations. Click HERE to download our menu (PDF).
Like us on Facebook! | © 2014 Mirela Ristorante | Site by WebDesignPros
Relax • Renew • Rejuvenate
We offer a variety of services to help you relax. Please see our services page for more information. Call to book your appointment today!
Gift certificates available! | © 2015 Kivi | Powered by SiteMaker
Handmade pasta.
Low light.
Late tables.
Drag the red line to edit.
The Website™
look the part.
Your business should look this good online. Built from scratch or rebuilt from what you have: structure, copy, design and booking.
From $999Reserve your place for $250
Reserve your WebsiteSee it for
A demo conversation. Yours is trained on your business.
The Concierge™
at your service.
A branded AI layer on your site. It answers questions, recommends the next step and books, reserves or captures the lead.
From $1,499Reserve for $250. Then from $199 a month
Reserve your ConciergeSee it for
11:47 pm9:52 pm
The kitchen closed at 11. The phone didn't.The front desk left at 9. The phone didn't.
Incoming call to Mirela.Incoming call to Kivi. Tap to answer.
A demo call. Yours answers with your hours, menu and policies.
The Front Desk™
never miss the call.
An AI voice system that answers the repetitive calls, books what it can and hands the rest to a person.
From $1,999Reserve for $250. Then from $299 a month
Reserve your Front DeskSee it for


The Brief
Monday, 7:00 amMirela, Bed-StuyKivi, Greenpoint
Private dining is your quiet growth story.
Inquiries are up 40% since the new page went live. Three are still waiting on a reply.
Tuesdays are slipping.
Covers down 18% on last month. The rest of the week is flat.
Delivery margin fell to 9%.
Two platforms raised fees. Worth five minutes before Thursday's order.
Answer these three first.
First visits aren't coming back.
Only 1 in 4 first-timers book a second visit. Members rebook three times as often.
Evenings have room.
Mornings sell out by Wednesday. After 7 pm runs at 55%.
Unlimited is working.
Twelve new unlimited members this month, the best since opening.
Launch the second-visit offer.
A sample edition. Yours is built from your own systems.
The Brief™
know what they love.
One page every morning. What changed, what is quietly slipping and what deserves your attention first.
From $2,499Reserve for $250. Then from $299 a month
Reserve your BriefSee it for
How it works
every project starts with a read.
We read it first.
Send us your website for a free redline, or reserve a Move for $250, credited in full to your project.
We talk.
A call about your business, your ideas and the scope. A clear timeline and a clear price.
We build it.
Built for you, reviewed with you, launched. Then we watch what happens and make the next move.
Questions
Before you ask.
What’s the difference between a Move and The Edit?
A Move fixes one thing, fast. The Edit looks at the whole business and fixes what matters most, in the right order.
What’s a Business Redline?
The Edit’s deliverable: your business, marked up in red. What to keep, what to cut and what to build next, in priority order.
How long does it take?
It depends on the scope. Some projects are ready in a day, bigger builds take a few weeks. We agree on the timeline together on our call, before anything starts.
Will we actually talk?
Always. After you reserve, before we build, and whenever there’s a decision to make. Your ideas shape the work.
Why a reservation?
We take on a limited number of projects each month. Your reservation holds your place in the calendar, and it’s credited in full to your project.
Are prices final?
Every project is priced on its scope. “From” prices show where a Move starts, and we agree on your final price on the call before any work begins. No surprises.
What if it isn’t the right fit?
If after our call we agree it isn’t right for your business, your reservation is refunded in full.
I already have a website.
We keep what works, rethink what doesn’t and rebuild it around where the business is now.
Can I pay in installments?
Yes, payment plans are available.
What are the monthly fees for?
Hosting, monitoring and updates for the Moves that keep running, like The Concierge, The Front Desk and The Brief.
Where we work
New York City based. Operating worldwide. Open now
- New York
- Miami
- London
- Rome
- Zagreb
- Belgrade
- Tokyo
- Sydney
Wherever the table is set, or the treatment room is ready.